Jorge Fierro traveled to the US by himself as an immigrant with the dream of one day being a successful business owner. Unimpressed with the Mexican food he found in grocery stores, he recognized a niche waiting to be filled in providing fresh beans and other products authentic to the Mexican table. Starting with a small card table at a Downtown Farmer’s Market, he is now the president and CEO of The Fierro Group and founder of Rico Brand, Frida Bistro and Rico Catering.

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