When her father's life was taken as a result of an accident, Alyssa created Donni Charm as a creative outlet to help her deal with the tragedy. Together with her mother, they began making designer scarves. While still in college at the University of Arizona, Alyssa’s scarves quickly became a fashion trend and thrived in sorority trunk shows and philanthropic endeavors. Donni Charm is now found in stores and boutiques all across the country, has received tremendous press, and is worn by dozens of big-name celebrities.

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